I write about business, marketing, and understanding people.

Here, I share my insights, strategies and experiences from working with businesses and building my own.

A Different Perspective on Business

Most businesses spend a lot of time improving their products, services, and marketing.

But sometimes the biggest opportunities happen when you understand the customer: how they think, what catches their attention, what they truly value, and how they make buying decisions.

Hey There!

I'm Selina

I help businesses understand their customers better and use that understanding to improve their marketing.

I've worked with businesses across different industries on marketing strategy, websites, sales funnels, messaging and content. Along the way, I've seen how easy it is to jump straight into what to say, build or promote without first thinking about who you're trying to reach.

That's why I started POV Marketing. So, no matter what the project is, my goal is the same:  

Understand the people you're trying to reach first. The marketing comes after.

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Behind The Scenes

Every so often, I share thoughts on entrepreneurship, marketing, customer psychology, and ideas that don't always make it onto the blog.

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