The things I use behind the scenes of my business

My Favourite Business Tools & Resources

A collection of tools, guides and resources I use in my own work, along with things I’ve created to help make marketing and business a little easier. Have a look around and see if there’s something useful for you too.

Things I Use & Recommend

Just a little heads-up: Some of the links on this page are affiliate links, so if you purchase through them, I may earn a small commission at no extra cost to you. I only share things I’ve personally used and would recommend. If you do decide to use one of my links, thank you for supporting my little corner of the internet. 😊

Positioning & Messaging

The Positioning Guide

A simple step-by-step guide to help you figure out who you want to help, what you help them with, and how to put it all together into a clear positioning statement for your business.

SEO & Content

Keysearch

SEO tool for finding keywords, checking search volume and seeing how difficult they are to rank for. Great for figuring out what people are actually searching for and getting ideas for what to write about. It’s pretty straightforward to use, even if you’re new to SEO.

Websites & Funnels

GoHighLevel

A platform for building websites, landing pages and sales funnels, with tools for forms, email marketing, automations and managing leads all in one place. Great if you want to manage different parts of your marketing without having to use too many separate tools.

Websites & Funnels

GoHighLevel

A platform for building websites, landing pages and sales funnels, with tools for forms, email marketing, automations and managing leads all in one place. Great if you want to manage different parts of your marketing without having to use too many separate tools.

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