The things I use behind the scenes of my business
My Favourite Business Tools & Resources
A collection of tools, guides and resources I use in my own work, along with things I’ve created to help make marketing and business a little easier. Have a look around and see if there’s something useful for you too.
Things I Use & Recommend
Just a little heads-up: Some of the links on this page are affiliate links, so if you purchase through them, I may earn a small commission at no extra cost to you. I only share things I’ve personally used and would recommend. If you do decide to use one of my links, thank you for supporting my little corner of the internet. 😊
Positioning & Messaging
The Positioning Guide
A simple step-by-step guide to help you figure out who you want to help, what you help them with, and how to put it all together into a clear positioning statement for your business.
SEO & Content
Keysearch
SEO tool for finding keywords, checking search volume and seeing how difficult they are to rank for. Great for figuring out what people are actually searching for and getting ideas for what to write about. It’s pretty straightforward to use, even if you’re new to SEO.
Websites & Funnels
GoHighLevel
A platform for building websites, landing pages and sales funnels, with tools for forms, email marketing, automations and managing leads all in one place. Great if you want to manage different parts of your marketing without having to use too many separate tools.
Freelancing & Online Business
Side Gig Accelerator
Learn how to get started with online freelancing, even if you have no prior experience. Learn how online freelancing works, what skills you can offer, and how to start finding clients so you can build an additional source of income.
Copywriting
Copywriting Society
Learn how to write copy for websites, emails, ads and other marketing materials. Great for beginners who want to learn copywriting as a skill and explore opportunities to earn income through freelance copywriting.
Social Media
Profitable Socials
Become a freelance social media manager, even if you're starting from scratch. Learn how to create social media content, manage accounts for businesses, find clients and turn your skills into a freelance service you can earn from.
Websites & Funnels
GoHighLevel
A platform for building websites, landing pages and sales funnels, with tools for forms, email marketing, automations and managing leads all in one place. Great if you want to manage different parts of your marketing without having to use too many separate tools.
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